April 16, 2019 00:01
Fine Design Associates have been designing exhibit lighting at world renowned tradeshows for more than 25 years. They work closely with creative firms to create breathtaking lighting for exhibit displays. Most recently, Fine Design was responsible for lighting an industry leading brand’s booth at the CES show held in Las Vegas in January.
Principal Designer, Paul Fine and his team have been working on a global technology leaders’ booth making them stand out at CES for many years. The lighting design has evolved over time to add more lighting fixtures to enhance the desired effects of their client.
The booth design for this client had beautifully printed SEG (silicon-edged graphic) fabric walls extending from the four corners of the booth. Large entrances were available on all four sides of the booth. The walls created an intimate space for the exhibitor to display their products, and have demonstrations / meetings with the attendees. Using the Chroma-Q® Color Force II™ (72”) fixtures, Fine Design was able to transform the fabric walls from opaque to translucent, depending on the desired effect. When the walls were translucent, they were up-lit in beautiful reds, pastels, or white. An attendee could see in or out of the space as if they were looking through an etched glass window. Adding this additional row of fixtures on the ground this year has really allowed the exhibit space to pop.
“In order to be effective at exhibit lighting, we need to know how to light the wall, as well as having the control that we need.” comments Paul. “The steady and consistent output provides us with a flat and even field. The fixtures have a nice punch, and the lensing advancement of Chroma-Q is fantastic for lighting the wall, creating a nice flat even wall of light. Sometimes that’s what you need, and in my opinion there isn’t another fixture in the market that does this as well.”
The Chroma-Q Color Force II (72”) fixture was also used to light the branding and signage around the top of the exhibit. Fine Design has enhanced and developed the lighting of the branding from year to year to really make the exhibit stand out. Originally starting with one inside row of lighting fixtures, the exhibit now boasts two upper rows of lighting fixtures one on inside and one on the outside, plus the lower row of fixtures, using over 110 Color Force II (72”) fixtures.
“In this application, I feel that the Chroma-Q Color Force II is the best choice. This fixture is versatile and provides the punch and control that the exhibit requires. It provides a great range of capabilities that we can use in anyway imaginable…color, movement and other related lighting design functionalities.” Remarks Paul.
Fine Design has been using the Chroma-Q brand for many years in the exhibition lighting market. “We use fixtures in different ways and for different reasons. Sometimes to provide color or visibility, other times a slight accent where we need to shift color temperature around a product. In my opinion Chroma-Q is the industry leader for exhibition lighting and we only use the best for our clients.” states Paul.
CES is the world's gathering place for all those who thrive on the business of consumer technologies. CES showcases more than 4,400 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more.
Chroma-Q Color Force II patent pending.
Chroma-Q and all associated product names are recognised trademarks, for more information visit www.chroma-q.com/trademarks. The rights and ownership of all trademarks are recognised. Whilst every effort has been made to ensure that the information is correct, Chroma-Q accepts no liability for errors or omissions. Technical specifications and data are provided for guidance only. Because we constantly aim to improve our products, we reserve the right to amend or alter at any time and without prior notice, the specifications of any product. E&OE.
About Fine Design Associates
Fine Design Associates, Inc. is a theatrical lighting design firm proudly celebrating over 20 years experience in the field of exhibit lighting, trade show lighting, theatrical production, live event lighting and special event lighting. We are happy to assist you and your team with any type of business theatre lighting such as product launch and press event lighting, gobo lighting, custom gobo production, concert lighting, special entertainment lighting and all other forms of theatrical stage lighting to suit your needs. For more information, please visit www.finedesignassociates.com
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